Websites are the foundation of making money online.
However, today they are nowhere near enough to make serious money online. To make money online, the idea of a website needs to be expanded from a hosting account PLUS some webpages INTO a complete and automated business engine.
The website is where your potential customers find you on the Internet. A website is where you present your products or services. A website is where those potential customers interact with you online business.
But to turn a website into a business, or better yet a money website or money machine, you need to incorporate a lot more technology. You need to add additional software applications to: create and manage your webpages, generate headline ideas, add audio and video to present your products, track the sources of your traffic, test your conversions, collect and process credit cards, shipping the products and keep track of the money and business stats.
This is a lot of technology to purchase, set up and manage.
So you have two choices, either hire an experienced professional webmaster to identify the technology pieces you'll require and then purchase and set them up for you...
OR
Spend a few years learning enough to do it yourself.
If you are going to do it yourself, here's what you need.
* A good hosting account.
* Learn some HTML
* An easy to use sitebuilder application
* An email autoresponder
* A traffic tracking software application
* A easy to use split testing application
* A merchant account for credit cards
* A stats package to monitor the stats and money
You can expect to spend 12 to 18 months learning the basics of webhosting, HTML, and the basics of numerous software applications. And remember that means you're not spending time on the more important aspects of getting traffic and converting it into customers and money.
And that is CRITICAL.
Alex Mandossian, one of the uber successful Internet marketers, gave me the keys to the kingdom when he said:
"The secret to making money online is to spend NO MORE than 10% of your time on technology, so you can spend 90% of your time on getting traffic and converting it into customers and money... because that's how the made is made online."
He then finished with this critical piece:
"There's no money in learning the technologies... unless you want to be a webmaster."
So if you are not a geek and you don't have the money to hire a professional webmaster, then you should avoid the technology trap (of trying to learn and manage it yourself) and instead, get one of the hosted programs that provides all the money making technologies required.
Not only do they save you a huge amount of time, but they save enormous amounts of money. Typically these services cost about one-tenth the cost of purchasing separate software applications. And the savings really add up when you factor in the cost of integrating all the applications so that they all work together as a money site or money machine.
As Alex said, your key to making money is to get someone else to handle the technology requirements so you can focus on the most important traffic and conversion issues. So either hire a webmaster or get one of the integrated money website programs.
Please visit www.YourFirst50K.com for more information & to recieve your FREE copy of my ebook titled "How to Make Your First $50,000 Online"
About the Author
Wayne Van Dyck is the founder and principal of Six Degrees Media in Sausalito, CA. He is also the creator and developer of Smart Money Websites, the first complete, Internet Business-In-A-Box. If you would like a free copy of Wayne's e-book, "How to Make Your First $50,000 Online" please CLICK HERE
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