When we discuss search engine optimisation we are really discussing how to set our web pages so that the Google bot will notice them and index them well. As seen as we know we have to set things up for Google on our pages there are some things that need to be clear.
Hilltop this is an algorithm created 10 years ago and it basically analyses how sites link to together and distinguishes between expert and authority pages. Expert pages are those pages which have a lot of out bound links to back up their resources. The authority pages have the links pointing at them as they or provide the unique information, or at least that is how Google sees it.
The Sandbox is a term used for one of Google's so called filters. It relates to new sites that have recently been indexed. When your new site enters the sandbox it will no longer be indexed and may stay that way for 6 to 12 months. However not every new site goes through the sandbox and it is simply speculation that it exists.
Ok now that's out of the way lets discuss some on page SEO factors that you are going to need to implement in order to optimise your site. One thing that I must bring up immediately is the false premise that meta tags for descriptions and keywords are going to help in your fight for relevancy. They will help users looking for your site and help search engines describe it correctly but will do nothing for your rank or index result.
Some things that are musts for any search engine optimiser are keywords in the domain name, title tags, heasd tags and content. You may also want to include 3 to 5 outbound links to sites with similar content, this will help establish your site as an authority site. Another thing to do to enhance any search engine optimisation campaign is to bold any keyword text within your content.
It is good practice to choose around 50 keywords for your site and to dedicate a page to each one of them ensuring each page follows the above rules. Also ensure to build links to each page individually ensuring the relevant anchor test is used.
Search engine optimisation is a vast subject and one that can take years to fully master, you have to patient and consistent if you really want your efforts to pay off.
About the Author
I am a professional seo consultant, if you want to know more about search engine optimisation please visit search engine optimisation.
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Search engine optimisation
Thank you for the fantastic article. The place else could anyone get that kind of info in such a perfect means of writing? I have a presentation next week, and I am at the search for such information.
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