Don't just focus on the home page, keywords and titles
The first step to making sales is when customers come to your website and see the products they were looking for.
Of course, search engine optimization and better rankings can't keep your customer on your site or convert them into sales. You need to ensure that your web site gets them interested in your products or services. You want to motivate them to buy the product by providing a clear and powerful message. If you happen to sell more than one product or service make sure you provide all necessary information about the options by keeping the information on a different page and by providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customers
If you design a website you think will attract prospects, but you don't really know who your they are and what they want to buy, it is unlikely you will make much money. The online website is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor's? Find out what separates you from the competition.
Does your website give enough contact information?
When you sell from a website, your customers can buy your products any time of the day or night and they may be from other states or countries that are thousands of miles away. Always provide your contact information, preferably on every page of your website, complete with you postal address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service so they have no reason not to make the purchase.
About the Author
Bradney Davis has been on the internet since 1995 and brings over 12 years of experience in sales, marketing and product development to help others succeed online.
Learn Proven Techniques And Tools To Help You Make A Full Time Income From Working Just A Few Hours A Day - Guaranteed! http://www.newbiesinternetmarketing.com
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