Along with the constant growth of the internet, new technologies and how search engines like Google collect and use data, website marketing has also had to constantly progress. Many of the techniques used to market a website in the past can now get you banned by search engines. Even though basic website marketing has remained the same many new techniques have become increasingly popular ways to market a business. One of the best ways to market a new or old website is with article marketing.
Article marketing is basically free unless you choose to outsource the work. Article marketing is a simple way to market a website. It's simply writing articles related to your product or service that you'll then submit to article directories and post on your websites, blogs, and forum in an effort to build traffic to your website and to make money, most importantly.
As an editor for Article Post an owner and Seo of various websites I've created 10 great tips that I use and will help you get started building traffic and making money with article marketing.
To start, you write articles to then be published online. Write the articles with a specific target market in mind. When writing the article, ensure that the article has relevant information. If the article isn't relevant or a self server ad for your website, it may not even get added to article directories you submit it to and if it does get added it will not attract web traffic that includes prospective consumers. It is very important that the article contain accurate, useful information on whatever your articles subject is based on.
Spend some time reviewing articles based on your target market to see what's being read and information being provided. Do a keyword search on your target and see what people are searching for; this is usually a good sign of what information you should base the article for your target.
In order to make money and build traffic with article marketing, you must ensure that the article is appropriate for your target market, and you have provided all the necessary information about your product or service, information for which your target market is looking.
When the article is completed, it should be proof read by another person and checked for any grammatical spelling and typos. Proofreading and editing is very important to make a good article. Your credibility could be reduced in the eyes of your readers. In many cases you may lose customers as a result of sloppiness.
Follow white hat techniques where the information is genuine and appropriate; otherwise, such a website will be barred from the search engines.
When writing your articles keep them precise and to the point. If the article is written in an awkward manner, it will lead to confusion that makes the reader lose interest in the article.
When you layout your article it should have an introduction to the topic that introduces the readers to the topic, follow that by paragraphs that have the topic and then a conclusion to your topic. Using the above layout gives the readers a way to understand your article and you will be able to convey your message better to your readers. Articles with lists such as this one are also popular.
Another way of making the article attain high SEO rankings is the use of keywords in your articles. Keywords is one of the old basic's that is still essential to your website or article ranking high in most search engines.
Adsense and Adwords is the most popular way to earn additional money, and you can use your article marketing to promote those products you've created and your Adsense ads or another internet marketer has created.
One more useful tip that should be remembered that answers how to make money with article marketing is to make the article simple and lively in order to make the reader enjoy reading the article.
A way of making the article more enriched is to include links to other websites that might help your readers. Remember they need to be helpful your reader's not self full filling links and ads.
Last but not least, it is necessary to upload and submit the article online, so it can be accessed by numerous people, who may well be converted into new customers. There are a vast about of article submission websites that will submit your articles to article directories for free and websites that charge a fee. There are also lists of article directories available on line if you want to submit it to each directory yourself.
As with any business the success of good article marketing does not end there. You have to frequently write and upload new articles. Article marketing is not a one time magic pill - like everything else it requires you to work at it, consistently posting new articles. You will see an increase in traffic and back links after the first article is submitted the rest is up to you. Out sourcing all the steps to article marketing is a technique used by many webmasters presently and also another option you have. Good luck and have fun.
For more useful tips & hints, please browse for more information at our website:- www.press-release-profits.com www.articlemarketing.infozabout.com
About the Author
Author
Tuesday, 26 August 2008
Tuesday, 12 August 2008
How to approach Web Design
A Web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page. In typical examples of web pages they are either classified as static or dynamic.
With static web pages it generally means that these web pages don't change their content or layout with every request. If these web pages need changing or up-dates need to be made to them they have to be done manually by a web professional or programmer who will go into the site and update whatever pages need to be done. This can become a challenge if you are busy running other aspects of your business, which is why if you want you website to be made up of static web pages you should enlist the help of a web designer who will have the time and knowledge to be able to perform manual updates frequently on your website.
Dynamic pages on the other hand adapt their content and appearance depending on the end users input or interaction. With dynamic pages content can be changed on the client side by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications.
As the Internet has grown and advanced so has web design and in the process mark-up language has changed to become more complex but also flexible, which allows you to add aspects such as images and tables to a web page.
Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. You should also thoroughly consider the audience or target market, as well as defining the purpose of your site and deciding what content will be developed are extremely important. When you are looking at the purpose of your website you should note down what you hope to achieve with your website and what users of your website will benefit from it. After defining the purpose of your website you should go onto describing the audience of your site this is because you need to know who you are aiming your website at and you need to known what your audience is looking for within your website.
The purpose and audience of your website should be reflected through the content of your website. When you are thinking about what content to place on your website you need to evaluate and organise what content needs to be placed on your site. Anything that doesn't fit the purpose of your site or that doesn't reflect your target audience should be removed from your site.
If you want the best from the design of your site then you should enlist the help of a web design company who will be able bring out the best in your site and as a result you will get more traffic to your site.
About the Author
Helen is the web master of Discount Domains, who offer professional Web Design.
With static web pages it generally means that these web pages don't change their content or layout with every request. If these web pages need changing or up-dates need to be made to them they have to be done manually by a web professional or programmer who will go into the site and update whatever pages need to be done. This can become a challenge if you are busy running other aspects of your business, which is why if you want you website to be made up of static web pages you should enlist the help of a web designer who will have the time and knowledge to be able to perform manual updates frequently on your website.
Dynamic pages on the other hand adapt their content and appearance depending on the end users input or interaction. With dynamic pages content can be changed on the client side by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications.
As the Internet has grown and advanced so has web design and in the process mark-up language has changed to become more complex but also flexible, which allows you to add aspects such as images and tables to a web page.
Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. You should also thoroughly consider the audience or target market, as well as defining the purpose of your site and deciding what content will be developed are extremely important. When you are looking at the purpose of your website you should note down what you hope to achieve with your website and what users of your website will benefit from it. After defining the purpose of your website you should go onto describing the audience of your site this is because you need to know who you are aiming your website at and you need to known what your audience is looking for within your website.
The purpose and audience of your website should be reflected through the content of your website. When you are thinking about what content to place on your website you need to evaluate and organise what content needs to be placed on your site. Anything that doesn't fit the purpose of your site or that doesn't reflect your target audience should be removed from your site.
If you want the best from the design of your site then you should enlist the help of a web design company who will be able bring out the best in your site and as a result you will get more traffic to your site.
About the Author
Helen is the web master of Discount Domains, who offer professional Web Design.
How can I design my website to make its search engine friendly
When you design a website, it's easy to focus on what your visitors are going to see. What you have to realize, though, is that you're going to have another kind of visitor with a completely different agenda: they're not going to be looking at your pretty logo and they're not going to be passing judgment on your background color. What they're looking for is the content and structure of your page.
They're the search engine spiders, and they are in control of probably the largest section of your traffic. You need to please these spiders if you want your site to be successful. Here's how.
Make Your Structure Clear.
Resist the temptation to lay your page out in non-standard ways: you want it to be very clear to the search engine where the navigation is, where the content is, and where the headings are. As a rule, put navigation first in your page. Always use the heading tags (h1, h2, etc.) for headings and sub-headings.
Avoid using generic span and div tags and only making things clear to the user through CSS font sizes: instead, use every 'semantic' HTML tag that applies to your content. If you're quoting someone, use the block quote tag; if you're posting program code, use the code tag. Search engines love this.
Keep Keywords Consistent.
It's not usually worth deliberately saturating your content with keywords in hope of a higher search ranking " the engines have pretty much wised up to this tactic " but do make sure that your keywords appear consistently when they occur naturally. For example, for these articles, I have stuck with 'website' throughout, as suddenly writing 'web site' instead would bring down my rankings.
HTML and JavaScript.
It's worth noting that search engines read HTML, but they don't, in general, read JavaScript. That means that using JavaScript to insert text into your page is a bad idea if you want search engines to see the text. On the other hand, you might want to have just the text in HTML and insert all the other parts of the page with JavaScript: this will tend to make your page appear more focused, although you should be careful not to insert navigation links this way if you want the search engines to follow them.
Use Meta Tags.
Yes, Meta tags are out of fashion, and search engines pay no attention to them any more when it comes to ranking your site, but they're still important in one way: the Meta description tag is still often used to decide what text search engines' users see when they find your site in their results! This can be just as important as the ranking itself " write something here that will look useful to the searcher, and you're more likely to get them to click-through. Don't forget that, while search engines are just machines and algorithms, the end result of it all does involve a human decision: to click, or not to click?
Avoid Splash Pages.
You might think it's a great idea to have a 'splash' page displaying a full-page version of your logo (or an ad) to every user who arrives at your site, but search engines really hate that. Using this trick will get you ranked far lower than you would usually be, so you should avoid it â€" it's annoying to visitors anyway.
Include Alt Tags.
Any time you use a graphic, include alt text for it " especially if there is text in the graphic. Remember that, as far as search engines are concerned, all your graphics might as well just be big black boxes. Test by removing all your graphics and seeing if your content remains relatively intact. If it doesn't, then you'll be turning search engines away.
Finally, Write Great Content.
The key with modern search engines (and, at the same time, the thing you have least control over) is how many people decide to link to your page from their page. How can you make more people link to you? Make your content useful. Make it something they'll want to quote on their blogs. Content is more King than it's ever been, and the best way to design for search engines is to make your content really stand out.
About the Author
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.seo-prediction.com http://www.seo.reprintarticlesite.com
They're the search engine spiders, and they are in control of probably the largest section of your traffic. You need to please these spiders if you want your site to be successful. Here's how.
Make Your Structure Clear.
Resist the temptation to lay your page out in non-standard ways: you want it to be very clear to the search engine where the navigation is, where the content is, and where the headings are. As a rule, put navigation first in your page. Always use the heading tags (h1, h2, etc.) for headings and sub-headings.
Avoid using generic span and div tags and only making things clear to the user through CSS font sizes: instead, use every 'semantic' HTML tag that applies to your content. If you're quoting someone, use the block quote tag; if you're posting program code, use the code tag. Search engines love this.
Keep Keywords Consistent.
It's not usually worth deliberately saturating your content with keywords in hope of a higher search ranking " the engines have pretty much wised up to this tactic " but do make sure that your keywords appear consistently when they occur naturally. For example, for these articles, I have stuck with 'website' throughout, as suddenly writing 'web site' instead would bring down my rankings.
HTML and JavaScript.
It's worth noting that search engines read HTML, but they don't, in general, read JavaScript. That means that using JavaScript to insert text into your page is a bad idea if you want search engines to see the text. On the other hand, you might want to have just the text in HTML and insert all the other parts of the page with JavaScript: this will tend to make your page appear more focused, although you should be careful not to insert navigation links this way if you want the search engines to follow them.
Use Meta Tags.
Yes, Meta tags are out of fashion, and search engines pay no attention to them any more when it comes to ranking your site, but they're still important in one way: the Meta description tag is still often used to decide what text search engines' users see when they find your site in their results! This can be just as important as the ranking itself " write something here that will look useful to the searcher, and you're more likely to get them to click-through. Don't forget that, while search engines are just machines and algorithms, the end result of it all does involve a human decision: to click, or not to click?
Avoid Splash Pages.
You might think it's a great idea to have a 'splash' page displaying a full-page version of your logo (or an ad) to every user who arrives at your site, but search engines really hate that. Using this trick will get you ranked far lower than you would usually be, so you should avoid it â€" it's annoying to visitors anyway.
Include Alt Tags.
Any time you use a graphic, include alt text for it " especially if there is text in the graphic. Remember that, as far as search engines are concerned, all your graphics might as well just be big black boxes. Test by removing all your graphics and seeing if your content remains relatively intact. If it doesn't, then you'll be turning search engines away.
Finally, Write Great Content.
The key with modern search engines (and, at the same time, the thing you have least control over) is how many people decide to link to your page from their page. How can you make more people link to you? Make your content useful. Make it something they'll want to quote on their blogs. Content is more King than it's ever been, and the best way to design for search engines is to make your content really stand out.
About the Author
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.seo-prediction.com http://www.seo.reprintarticlesite.com
Issues in web design-what colors make a difference
Color plays a very important role while designing a website. The color you choose can make a difference in attracting internet users to your site. Use of right color in web pages can affect the mood of the visitors and hence enhances business growth.
Mainly a website communicates to its visitors through two ways. One is content and the other one is creative use of color. Creating a balance between content and color of your webpage makes a big difference and creates an impact in the mind of visitors and it can help you in selling your product or service.
The primary colors used in web pages are red, blue and yellow. You can mix two to get a third color. All types of colors are associated with some kind of emotions. Understanding different variations of color and using them appropriately can make a powerful impact on internet users. That's why a web designer should spend several hours choosing exact color of the website. Color always matters more than what you think and you can't change them after a site is built.
Before deciding on color, you must keep in your mind the type of product/service you are trying to promote through your website. Think who your customers are and which color will appeal them. If it is a web-designing site, your choice may be blue, which means you are dependable enough to make a business. Psychologists have shown that colors can influence moods. When some one visits your website and likes the color, an impression is made within seconds. Let's see which color makes what kind of impact on web visitors.
1. Red-It represents danger or stop. It is the color of power and can easily grab the attention of online visitors.
2. Blue- It is the widely used color in websites. Blue emphasizes on seriousness, trustworthiness and success. Visitors may feel you are a dependable source.
3. Yellow-It is good in creating banners and logos. Yellow is associated with movement.
4. Black-The use of black is good in writing text and it is easy to read black words and phrases on white backgrounds.
5. Green- It is associated with money and security.
6. Purple- This color denotes royalty and justice. Therefore, many legal companies use purple in their web pages.
Use 3 to 4 colors while designing your web pages. The background color should be either black or white. White pages loads quicker than dark pages. The text color should be black as it is easier to read on white background. You can use contrast colors in headings and logos and links.
Sometimes contrast colors are used in web pages like green and red to attract attention.
The use of right color will improve look of your site and hence helps in getting heavy traffic from your visitors.
About the Author
Ajay Prasad is the President of GMR Group of Companies. GMR Web Team is a website design company based in Orange County, California. The company purpose is to provide small and medium businesses website design and maintenance services at affordable rates. They have been in this business for the past 7 years.
Mainly a website communicates to its visitors through two ways. One is content and the other one is creative use of color. Creating a balance between content and color of your webpage makes a big difference and creates an impact in the mind of visitors and it can help you in selling your product or service.
The primary colors used in web pages are red, blue and yellow. You can mix two to get a third color. All types of colors are associated with some kind of emotions. Understanding different variations of color and using them appropriately can make a powerful impact on internet users. That's why a web designer should spend several hours choosing exact color of the website. Color always matters more than what you think and you can't change them after a site is built.
Before deciding on color, you must keep in your mind the type of product/service you are trying to promote through your website. Think who your customers are and which color will appeal them. If it is a web-designing site, your choice may be blue, which means you are dependable enough to make a business. Psychologists have shown that colors can influence moods. When some one visits your website and likes the color, an impression is made within seconds. Let's see which color makes what kind of impact on web visitors.
1. Red-It represents danger or stop. It is the color of power and can easily grab the attention of online visitors.
2. Blue- It is the widely used color in websites. Blue emphasizes on seriousness, trustworthiness and success. Visitors may feel you are a dependable source.
3. Yellow-It is good in creating banners and logos. Yellow is associated with movement.
4. Black-The use of black is good in writing text and it is easy to read black words and phrases on white backgrounds.
5. Green- It is associated with money and security.
6. Purple- This color denotes royalty and justice. Therefore, many legal companies use purple in their web pages.
Use 3 to 4 colors while designing your web pages. The background color should be either black or white. White pages loads quicker than dark pages. The text color should be black as it is easier to read on white background. You can use contrast colors in headings and logos and links.
Sometimes contrast colors are used in web pages like green and red to attract attention.
The use of right color will improve look of your site and hence helps in getting heavy traffic from your visitors.
About the Author
Ajay Prasad is the President of GMR Group of Companies. GMR Web Team is a website design company based in Orange County, California. The company purpose is to provide small and medium businesses website design and maintenance services at affordable rates. They have been in this business for the past 7 years.
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